The business of
Mouseion starts to take up works of only one painter. This is like what Jesus
Christ says "a mustard seed of the kingdom of heaven (MATT 13:31)". The
seed of work sown on the virtual earth in cyber space, will spread its root and
grow into a large tree, then future artist-to-be-children will come to alight
on its branch.
and manure are necessary to grow for this tree called Mouseion, and much of these
resources need to be taken from outside at the time of its germination.
All life forms
possess blueprints of how they should grow in their DNA. Mouseion needs such a
plan as well, and if it lacks, it is like sailing without a chart.
How will Mouseion
grow actually? Since intellectual property of business plan is not sufficiently
protected, its whole picture cannot be shown here. But we will solve a mystery
of the Revelation to comrade those who will enthusiastically provide manure.
Below, we will show the idea of our prospective business plan.
As for picture, human
race suffered severe physical restrictions for a long time in the aspect of
support and medium. Mineral pigments of paints were rare, and production of
organic matters for pigment demanded a great deal of labor. Also, through the
entire ancient times, main permanent support of picture was wall of large-scale
architecture, furthermore parchment of the West had scarce durability and
Oriental silk was expensive. Paper, invented in China at the beginning of the 2nd
century, took more than 1,000 years to reach all over the world and to be mass-produced.
With regard to
architecture and sculpture, marble as main material was not produced everywhere
on the earth. Impermanent material like sun-dried brick was easy to produce, however,
it was difficult to acquire an artistic value in the coming ages.
At least Mouseion in Alexandria could have become a broad medium to publicize artworks of the past if it had functioned as a pure art exhibition hall. For its purpose, though ruling dynastyfs backup was indispensable, the direction of management was clear. Yet, its door was still closed to the present and future works. What is more, undeveloped information system compelled appreciators to visit an exhibition place. On account that there were scarcely any transportation measures, it actually didn't function as an exhibition place.
Restriction on important
expressive means prevents expressive activity from being developed, necessarily
resulting in giving an opportunity of almost completely free expressive
activity to special workmen and artists chosen by privileged hierarchy who
monopolized medium or support; this is patronage which dominated art for
overwhelmingly long period. Therefore, quality of art was prescribed by power,
in a wide sense, which could provide patronage.
It's the modern times ? though it began only a short while ago ? that allowed artists to enjoy relatively free expressive activity compared with ancient times or Middle Ages, benefited by the Industrial Revolution which
realized cheap manufacture of medium and support. Thus art partially got out of
the frame of patronage, and became to have a possibility to be supported by
gusto of general public who had no direct power.
However, even if satisfying
gusto of general public might gain the depth of expression, it would never make
the freedom of expression progress dramatically. Seeing from the side of one
who does self-expression, there will be little difference between satisfying
one great king and a hundred small kings. The use of cheap medium and support
encouraged the artists to be independent from making works to order and create
a lot of works by themselves. In this regard, quantity of their freedom of
expression may have been increased.
though medium and support are being mass produced, it does not follow that the means of publicizing works
will be increased accordingly. Since publication means is maintained by purchasing
activity of general public, the goods that cannot give them buying motives,
even artworks, are excluded without exception. And the upper limit of purchasing
activity of general public is decided by national income, quantity of goods
which publication means can accommodate is never infinite.
Taking advantage of the restriction of publication means on artworks, appears an expert called producer who plays a special role. A producer is expected to guarantee collection and dividend of investment sum for individuals or corporations that invest in artworks as profit-making activity. Even if his activity cuts deeply the inside of artists' character, being accomplished in sheer economic act computed by cool mind,
it is fundamentally different from above-mentioned patronage which has
the nature of libertinism.
bringing the commercialism into an individual work in addition to publication
means itself, a producer inflicts a severe suppression on artists in the double
phase. In other words, the existence of producer does not contribute to
extension of the freedom of art expression.
alternative that art depends on purchase activity of general public has been
given, no matter how much medium and support has become plenteous by
beneficence of the Industrial Revolution, that alone is not enough for the
freedom of expression to fully bloom. In order to achieve it, publication means
of art must be separated from purchasing activity of general public. In short,
it was necessary to reorganize publication means itself.
It was the
Internet, a product of fully nonprofit security policy to protect data of
computer in wartime, that has accomplished it. The collapse of USSR opened the
door for this outcome of the cold war going profit-making activity at the end
of the 20th century, then so-called "IT revolution" developed from
the United States. The prototype of network was formed at nonprofit level, as a
result, it made progress irrespective of purchasing activity of general public.
If only this system is applied to artworks, a necessary condition to extend
freedom of expression will be made.
Necessary condition is just a necessary
condition, it only exists, and is not sufficient to extend the freedom of
expression. In order to meet this sufficient condition, individuals or
organizations that have clear sense of purpose must sow seeds extending the
freedom of expression on the Internet. It is Mouseion revived today that
performs this mission.
from the Alexandrian times, Mouseion revived today is placed in the
dramatically advanced environment; connected with electric circuit traveling
around the earth in some seconds, and mainly in economical advanced countries
interactive communications are realized through individual personal computers.
Also, since the Internet includes a server equipped with an electromagnetic medium which can record almost infinite data semipermanently. Today's Mouseion can reserve display space for present works and yet unseen ones
which will be created in future in addition to the inheritance of the past.
In other words, all restriction surrounded ancient Mouseion has been removed.
If the integrated freedom
of expression ? the supreme idea for art ? is achieved, all the elements following
art will accomplish utter development, too. Therefore, the beneficence of mass
production of medium and support brought by the Industrial Rrevolution will be
maintained just as it is. Also, the environment that economic basis of art is
extended due to its dependence on purchasing activity of general public will be
similarly maintained, too. Producer's role of estimating the purchasing
activity of general public and making an artwork into the object of investment
will be more polished.
In any case, something always becomes a sacrifice if the supreme idea is not achieved, but there is nothing to deny if the supreme idea is achieved. Today's Mouseion was born to meet the demands of all human and material elements concerning art, and must continue its activity for this purpose.
computer will keep improving its performance and increasing the ability of
individuals who possess it to create artworks. Besides, the personal computer
is directly and simultaneously connected with exhibition place and purchasing
market through the Internet, which creates real time synchronism among
production, advertisement and consumption of artworks. On the other hand, it
will rationalize quality of broker who intervenes between production and
production, advertisement and consumption, and rationalization of broker spawn
a lot of business chances. Because such a structure is caused by the natures of
personal computer and Internet, a business chance increases automatically by
extending the targeted goods.
though Mouseion has started picture dealing accidentally because of personal
concern of the founder; there is no reason for remaining only in this business.
It will inevitably self-extend to other art fields, such as photograph,
literature, music, movie and so on. Then in the process of self-extension,
Mouseion will develop a lot of new software.
which denies nothing is born on the Internet, it will give full play to the
conventional means related to art which exists outside the computer as well.
Starting with museum, it will spread its tentacles to the media including
books, newspapers and broadcastings. Then, by incorporating revolutionary
development of image and sound terminal into the network, every place on the
earth from individual private closed space to agora will turn into exhibition
place. Finally, it will boost demand for artworks even higher.
Today's Mouseion should continue to be in the midst of preestablished harmony, that is, to complete freedom of expression in art creation will maximize the flow of relevant human and material resources. In order to be so, it is indispensable for today's Mouseion to be managed by talented persons who can foresee its idea,
function and direction to advance.
If such talents
provide wisdom, ardor, labor, and fund for Mouseion, in whatever field they are
versed in, above-mentioned preestablished harmony will surely be realized. Then
when it is realized, the person who provided a load for Mouseion will receive
many times of rewards in his hand.
To be specific
about fund provision, necessary costs are only to establish and control server,
and to build system programs for management of Mouseion upon starting business.
These costs have been decreasing thanks to severe competition in Internet-related
technology. Large-scale investment in equipment is not necessary at all.
Mouseion will bear these initial investments. Therefore, Mouseion needs a
little operating fund at the first stage of its plan; if somebody wants to
invest in this, he might get incredibly good dividend or profit.
If there is not
anyone who dares to assume a risk of this initial investments, opportunities for
these high profits will all go to Mouseion.
For art and art lovers, today's Mouseion provides the complete freedom of expression and security of freedom to access art products. At the same time Mouseion guarantees opportunity of self-realization and maximizing profits to participants in its management. Mouseion, openhearted to anything, craves for sincere, wise and above all brave challengers to look for this opportunity. Then, even if these challengers might get the picture of "the narrow gate (MATT 7:13)" as Christ says, it will have more significant meaning than "the eye of a needle which a camel goes through (MARK 10:25)".
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